FIFA launches TV campaign for World Cup
FIFA has launched an international TV ad campaign to the 2014 FIFA World Cup Brazil™ to focus on our resolve forpersistance to global football development in order to raise awareness in the fight discrimination and match manipulation. The animated TV campaign, called Elements, features 30-second and 15-second spots and will also be beamed to audiences across the world by FIFA’s Media Rights Licensees through the FIFA World Cup in Brazil.
FIFA’s Media Rights Licensees allow FIFA to exhibit institutional and social campaign spots during their agreements to broadcast matches from your FIFA World Cup, also to support FIFA’s development work and football throughout the world. This offers FIFA usage of a possible viewers of vast amounts of football fans during our flagship competition.
“This huge platform gives FIFA a great probability to make contact with a global audience,” said FIFA Director of Communications & Public Affairs Walter De Gregorio. “And then we needed to utilize this platform properly – to share with the world there are room for discrimination of any sort in football, or even in society, and also to raise awareness throughout the threat of match manipulation.”
“We also felt it had been imperative to let lots more people be familiar with our operate in football development, which can be where a lot of the arises from the FIFA World Cup head to. Persons understand that FIFA invests more than half a thousand dollars each day in developing football everywhere, on the grassroots up.”
Combined with a simple, direct message, sun and rain campaign uses an intricate animation technique known as “stop motion” to generate a truly distinctive feel designed to stand out with a most acceptable advertising environments from the broadcast calendar.
With “stop-motion” animation, individual frames are setup and shot one at a time to generate a highly distinctive visual believe has been used to memorable effect in Tv programs like Pingu and also the Magic Roundabout, and blockbuster films such as Tim Burton’s The Nightmare Before Christmas as well as the Wallace & Gromit comedy series. The technique was one of the primary forms of animation utilised in moving images, dating back to towards the 19th century.
London-based agency Klein & Sons produced the next thunderstorm campaign, working together with specialist Dutch animator Rogier Wieland.
FIFA as well as the production team chose this approach as being the ideal vehicle to provide FIFA’s messages to your global audience within the original way.
Each Elements spot features objects through the arena of football for instance boots, footballs, goal nets, goalkeeper gloves, corner flags and referee whistles to share with a compelling and highly accessible story.
FIFA’s Media Rights Licensees allow FIFA to exhibit institutional and social campaign spots during their agreements to broadcast matches from your FIFA World Cup, also to support FIFA’s development work and football throughout the world. This offers FIFA usage of a possible viewers of vast amounts of football fans during our flagship competition.
“This huge platform gives FIFA a great probability to make contact with a global audience,” said FIFA Director of Communications & Public Affairs Walter De Gregorio. “And then we needed to utilize this platform properly – to share with the world there are room for discrimination of any sort in football, or even in society, and also to raise awareness throughout the threat of match manipulation.”
Combined with a simple, direct message, sun and rain campaign uses an intricate animation technique known as “stop motion” to generate a truly distinctive feel designed to stand out with a most acceptable advertising environments from the broadcast calendar.
With “stop-motion” animation, individual frames are setup and shot one at a time to generate a highly distinctive visual believe has been used to memorable effect in Tv programs like Pingu and also the Magic Roundabout, and blockbuster films such as Tim Burton’s The Nightmare Before Christmas as well as the Wallace & Gromit comedy series. The technique was one of the primary forms of animation utilised in moving images, dating back to towards the 19th century.
FIFA as well as the production team chose this approach as being the ideal vehicle to provide FIFA’s messages to your global audience within the original way.
Each Elements spot features objects through the arena of football for instance boots, footballs, goal nets, goalkeeper gloves, corner flags and referee whistles to share with a compelling and highly accessible story.
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